About Brian Roseman
Brian Roseman is a Kansas City-based digital marketing strategist with over 20 years of experience driving digital transformation, building high-performing teams, and delivering measurable results through data-driven marketing strategies.
Currently serving as Manager of Digital Analytics and SEO at the American Academy of Family Physicians (AAFP), Brian leads initiatives in SEO strategy, analytics implementation, and data-driven decision making.
Core Expertise
- SEO Strategy and Implementation
- Google Analytics 4 (GA4) and BigQuery
- Data Visualization and Reporting
- Content Strategy and Optimization
- Paid Media Campaign Management
- A/B Testing and Conversion Optimization
- Python and SQL for Data Analysis
- AI and Machine Learning Applications in Marketing
Professional Experience
American Academy of Family Physicians (AAFP)
Manager, Digital Analytics and SEO | Leawood, KS
Leading digital analytics and SEO strategy for one of the largest medical specialty organizations in the US.
Previous Experience
20+ years in digital marketing across agency and in-house roles, specializing in healthcare, B2B, and nonprofit sectors.
Certifications
- Google Generative AI Agents - Google
- Microsoft Azure AI - Microsoft
- Google Analytics Certified - Google
- Google Ads Certified - Google
- GA4 for SEO - Semrush
Education
- University of Missouri-Kansas City
- Johnson County Community College